June 5, 2023

Promote the Site with Off-Page SEO: Strategies, Techniques, and Activities


After having taken care of the technical and graphic architecture of the site down to the smallest detail and having written perfect and strategic content, why do the pages continue to struggle in the SERPs and not get the approval of Google (and readers)? There could be a flaw in the promotion of this content and the weight of the brand, or rather the absence of an adequate off-page SEO strategy, which is precisely the topic of our study today. And you don’t have to think only of link building and backlinks because the off-site activities that we can put in place are many and can give important results in terms of visibility on search engines.

Off-page SEO is a set of techniques and strategies aimed at increasing trust and popularity by obtaining backlinks or hyperlinks. Each of you would like to see your own among the top positions of the search engine results pages (SERPs).

There are mainly two ways to improve organic traffic on results pages: off-page and on-page SEO. These are not alternatives to each other, but both must be taken care of to obtain the best SEO positionings.

In this blog, you will explore how to use it to get visibility and concrete results.

On-Page Optimization vs. Off-Page SEO Link Building: Definition

On page is about all the techniques you can implement on your page or on your post to help you improve your ranking in the SERP.

This includes all elements such as keywords, anchor tags, meta tags, meta descriptions, post and page titles, and internals, including the correct menu structure and a well-maintained technical part.

Off-page, on the other hand, refers to anything that can be done off-page to help you improve results: forum participation, influencer awareness activities, and content marketing, to name a few.

Even having just a few from sites that are strong and relevant to yours, and have high levels of authority, will increase your chances of ranking higher. This business doesn’t just get them from anyone; instead, it relies on getting the backlinks from the right site. 

Off Page SEO Activities, Strategies, and Techniques to promote the site

These are the main activities, strategies, and techniques that play a crucial role in promoting your site, as shown below:

Get Brand Mentions

if you produce good content, own a certain number of them, have people talking about your brand, and get mentioned in some posts on social networks, then it means that your strategy is producing excellent results.

Social interactions can play a vital role in signalling to search engines that people are talking about you.

Try to increase the visibility of your brand by engaging with your social media audience as much as possible, and work to provide valuable responses whenever possible to build authority and trust.

Careful: this does not mean that social networks are directly effective for ranking: these are often nofollow and do not bring value in themselves, but they can increase brand awareness and help it obtain effective and valid spontaneous links.

Don’t Bet Too Much on Blog Comments

Blog commenting is an old business. It used to be thought that leaving a comment on another blog was a quick and easy way to get some.

This was true until this strategy was abused, and Google decided that the backlinks posted irrelevant comments were to be considered useless.

At this point, one might think that commenting on blogs is no longer useful, but in reality, there are many reasons why it is convenient to continue commenting on blogs, as long as it is done in the right way and relates to the right audience.

This technique will help you build a relationship with the blog owner and with other users who post comments, also indirectly obtaining advantages in terms of positioning.

Get them from Forums and Facebook Groups.

Find and join discussions in forums and Facebook groups related to your product or the services you offer.

Try to connect with that community, reply to discussions, solve other people’s problems, and give advice and suggestions.

For this off-page strategy, make sure you build a full profile and really contribute to the community – the boost in awareness can pay off. However, even these aren’t directly effective for organic visibility.

Does Email Outreach

Contact webmasters and owners of famous and specialized in your subject and offer them your content. This way, you can build connections with influencers and leverage their authority to boost yours.

Focus on Guest Postings

Guest posting techniques are very interesting: there are a large number of blogs open to guest posts. You just have to identify the keyword that interests you and then do a search like this:

Keywords + “write for us”

Keyword + “become a contributor”

Keywords + “contribute”

Keywords + “guest blogging”

Be careful to select only quality opportunities that really have value.

Broken Link Building

The Broken strategy 

is really interesting. The aim is to find broken links (i.e., broken) and contact the owner.

The broken one could lead to one of your pages that you should update, or it could be an outdated one from a competitor that you would then offer to replace with one of your own that has similar content to their article.

Leverage Social Networking and Social Bookmarking

According to research, compared to a few years ago, people spend more time browsing social networks. A good strategy is to involve and exploit your social network to increase the awareness of your content.

With such activity, you may get citations from authoritative portals as well, which will enhance authoritativeness.

Don’t Forget Content Marketing

Content marketing strategies are very important: create original and truly valuable content and then promote it. If the contents are really useful and of quality, they will get very useful spontaneously.

No matter how well your strategies perform, without paying attention to creating quality content, you may fail to get higher traffic in the SERPs.